a Mexican company, and since 2004 we have worked to create
a chain of convenience stores, introducing the
Hard Discount concept in Mexico.
We are dedicated to providing our customers wit
top-priority products at the lowest price in the market,
bringing service and support closer
Our partners are Mexicans and foreigners, allowing us
to work with a global vision and approach
to sustaining quality in our operations.
Hard Discount concept was originally conceived in
Europe, with companies as successful as Aldi in Europe
and Bim in Turkey, our predecessors.
The history of 3B in Mexico is young, but as successful
as our predecessors. Since opening
our first store in February 2005, our growth
has been exceptional, with more than 200 stores now in the
metropolitan area and with upcoming openings planned in
Objective and Culture
To be the convenience stores chain with the best
market prices in top-priority products.
To achieve this we look to:
Offer our customers staple products that satisfy
their need for quality and price.
Increase our market share reaching its
preference for our personalized service.
Provide fast, friendly service 365 days a year.
Simplicity of processes.
Act our principles,
because they are part of our culture and more important
that short-term profit.
Maintain a sustained growth through
Negociate with our suppliers to have the best conditions,
while taking care of your situation, ensuring that your business is successful.
Commit to personal and professional development of our team.